Point2 Technologies Boosts Photo Upload Capacity on UsedIron.com and Manager Platform to 36 Per Listing

21 04 2009

As many of you know, Point2 is a world class technology company, not a heavy equipment seller. Simply put, we build web-based software that helps our dealers and advertisers sell more equipment faster, at better margin and more efficiently. We do this by listening to what our dealers tell us and they’ve been telling us that having more photos helps them to sell more equipment as it keeps their customers on their websites longer, viewing their equipment. And more importantly, that it keeps their customers coming back because of the more accurate, rich equipment information. Our statistics also correlate photo count with leads. This is exactly the reason why we have just increased our photo upload capacity to 36 per listing!

Our dealers asked for it, we delivered it.

Here is the full announcement, released today. I look forward to any feedback or questions.

Mark Fuller
Point2 Technologies
Point2 Manager
UsedIron


Point2 Technologies Boosts Photo Upload Capacity on UsedIron.com and Manager Platform to 36 Per Listing

Upgrade Improves Consumer Experience Online – Positions
Equipment Dealers for Higher Visibility and Impact with Buyers.

Saskatoon, SK and Vancouver, BC, April 21, 2009 – Point2 Technologies (“Point2”) today announced system upgrades to its global equipment search portal, UsedIron (www.UsedIron.com) and to Point2 Manager (www.Point2Manager.com), the industry leading inventory management, sales and marketing software platform.

The release represents close to a five fold increase in photo upload capacity on both systems.

“Our data indicates that listings with more photos engage more prospects longer, and generate significantly more leads,” said Zach Scott, Chief Operating Officer, Point2 Technologies. “With the majority of buyers doing their research on the Internet for both machinery and dealers, we are enabling our clients to capitalize on evolving online consumer expectations, without much effort and at no added cost to them.”

According to the Wells Fargo Construction Industry Forecast 2009 report, 73 percent of contractors and 89 percent of equipment distributors use the Internet to locate hard to find items. 66 percent and 86 percent state that they use the Web to research and to locate suppliers, respectively.

“Online buyers are skipping listings with few or no photos, and spending more time on listings with more to look at, especially in the used equipment category,” added Scott. “The segment is expected to benefit from a significant surge in purchasing budgets this year. Vendors positioned to capture more online buyer interest will stand to benefit from the trend, and we’re pleased to be in a position to facilitate such as opportunity for our clients.”

Representing a 140 percent increase versus 2008, the number of contractors who plan to purchase used equipment in 2009 grew to 48 percent, up from only 20 percent last year, according to the Wells Fargo Report.

Taking the hassle out of the photo upload process, Point2 Manager users can automatically resize and upload multiple photos for posting on UsedIron and other online marketplaces, with Point2’s unique, patented PUF (Photo Upload Facility) technology.

With a single click of the mouse, users can now also produce and issue professional looking quotes and equipment brochures that feature up to 36 photos, for maximum impact.

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The Quote That Killed The Deal – And The One That Snagged It

2 04 2009

Every serious lead is imminent business until proven otherwise, in any market condition. In today’s economy, business owners would agree that those leads are even more critical. Yet, as closing a deal comes down to the wire, we’ve come across many dealerships that bypass obvious opportunity to stand out from the competition. In some cases, at the management level, but predominantly, within the sales organization.

The issue seems to be recurrent and often out of sheer oversight. Another major reason is the lack of belief in the power of perception.

When a buyer looks to acquire an expensive piece of equipment, they not only size up available inventory, but more importantly, the dealers behind it. They want to transact with serious, well established, professional suppliers who offer and stand behind quality products.

The kind of supplier you want to do business with, you can rely on and trust.

Once you’ve made the short list, a seemingly small detail that could paint you as unprofessional or non trustworthy becomes the ultimate ‘Deal Killer’.

A key, image-laden opportunity – and risk in the selling process is the equipment quotation. Many deals can be lost to the competition at this stage of the transaction. But not because of price.

Sales teams produce, issue, fax and email quotes to prospective buyers every day. The quote is an important document that carries a dealer’s brand identity and is a clear reflection of their organization. Often, it is also the last opportunity to build trust and impress a decision maker who is most likely screening three or more quotes simultaneously, each vying to seal the deal.

It’s hard to argue that with all variables being equal, such as equipment age, price range and, condition, that the most professional quote – and the dealer behind it would not win.

Yes, it’s the image the dealer projects, that can make or break the deal. And this is not one to leave to chance.

Quotes are branding vehicles that have tremendous reach and impact. It’s critical that each and every quote professionally represent your dealership. Visual appeal, presentation, photos and more importantly, an error and typo free document are an absolute must. A seemingly small issue (typo or grammatical error) says a lot about your dealership, such as your attention to detail and professionalism. Progressive dealers have a deep appreciation for this issue, and have processes and systems in place that are simple yet highly effective to help them capitalize on this opportunity.

Automating the quotation process does not only increase productivity, but it’s also a fool proof way to eliminate common, unnecessary errors and enable your sales organization to present consistent, professional, reassuring quotes every time – so you can snag that deal!

Have a related story to share? Post your comments below or by email mfuller @ point2.com.

About The Author:

Mark Fuller manages Point2 Technologies’ global sales for the company’s heavy equipment dealer inventory management, sales and marketing software platform, Point2 Manager.