on CNN it is Money!

4 06 2007

The Construction Equipment magazine article (front page April 07 issue) is on CNN Money

UsedIron.com (Point2 owned and hosted) is highlighted in the article, along with other online marketplaces, as an optimum website for buying and selling construction equipment online.

CNNMoney headline: Click you Own it!  Online opportunities abound in today’s market for buying and selling construction equipment — but old-fashioned due diligence is still required–Wait! It’s Your Cash–Tips to Avoid Seller Scams

Additional quotes from the article:

Contractors increasingly are using the Internet to research and purchase equipment, says Chester Hagen, vice president of sales for Point2 Technologies, which created on “online marketplace” (UsedIron.com) in 1996. Much of the research is done in the evenings or on weekends, says Hagen, either directly on dealer websites or via listing-aggregation sites, which collect listings from multiple websites. UsedIron.com, says Hagen, each day generates around 10,000 detailed views, each representing a potential buyer who has viewed information for a specific machine.

“Contractors are demanding rich content in the form of more photos, descriptions, conditions and details,” says Hagen. “And sellers who provide this content can expect to receive more inquiries than those who use fewer photos and less information. The ease of use, speed and accessibility [of online research and buying] have changed this business forever.”

And we’ll take the liberty up front of passing on a bit of advice offered by nearly everyone we contacted: Use good judgment when buying and selling machines online. Perhaps Point2 Technologies’ Hagen says it best: “Buying equipment online should be done with the same due diligence as buying offline.”


Among the listing-aggregation websites, which bring buyers and sellers together to transact business on their own, is Point2 Technologies’ UsedIron.com. According to vice president of sales, Chester Hagen, machine listings on UsedIron.com originate from a number of sources, including dealers using the company’s Point2 MANAGER inventory-management system; contractors (who may advertise up to five machines free of charge on the site); and syndication partners, such as online auction services and other listing-aggregation sites looking for additional exposure.

“UsedIron employs a proprietary monitoring system for all Free UsedIron Premium Ads [those placed by end-users] to eliminate fraudulent sellers,” says Hagen, “and to keep data accurate and reputable for buyers on the site.” 

Don’t hesitate to contact us (or myself directly) if you have any questions; or would like to begin working with us.

Chester Hagen


Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.


 Powering progressive dealers! – http://manager.point2.com 

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field  




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