Who Took My Customer?

21 03 2007

What do your customers want from you?

When your customers are buying; they want detail, and lots of it. They want to see quality photos, they want price, they want location, they want to know whether the machine is truly available (or out on a LTR / long term rent) and most importantly…. they want accurate machine condition (in the nonNew market of course). The research proves this!

Gone are the days where the end user (contractor, road builder, forestry contractor, miner, farmer, landscaper etc.) is content with finding machines for sale (online or in print) with poor content. They do not want to pick up the phone and call multiple sellers to find out what should be already provided to them. And with many online marketplaces and resources where they can search for machines for sale (I.e. UsedIron.com, CatUsed.com, trade media online marketplaces, IronPlanet.com, RBAuction.com…) the end user has access to more information than he’s ever had. How can he meander through all this if there is poor content? Truth is, he’ll work with dealers and sellers who provide him with what he wants; rich complete content.

At Point2, we promote an acronym to our customers: AACT – Accurate, Attractive, Complete, and Timely. Not only do we promote it, we make it easy for dealers and sellers! From our patented (US & Canada) photo upload facility, to our proprietary DTS system, to our unique condition/inspection system; Point2 customers have the tools to ensure AACT data!

We have been working within the equipment industry for over 10 years. We’ve watched many of the most progressive dealers as they’ve committed to rich, complete information. Many have been doing this for a decade! And it pays off!

A future post is going to connect this topic to “How AACT data will INSTANTLY IMPACT your sales peoples efficiency and effectiveness while FREEING UP your key personnels time!”

Want help with AACT? Talk to us… we’ve been helping dealers and sellers for more than a decade!



Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.

Powering progressive dealers! – http://manager.point2.com

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field




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