Who Took My Customer?

21 03 2007

What do your customers want from you?

When your customers are buying; they want detail, and lots of it. They want to see quality photos, they want price, they want location, they want to know whether the machine is truly available (or out on a LTR / long term rent) and most importantly…. they want accurate machine condition (in the nonNew market of course). The research proves this!

Gone are the days where the end user (contractor, road builder, forestry contractor, miner, farmer, landscaper etc.) is content with finding machines for sale (online or in print) with poor content. They do not want to pick up the phone and call multiple sellers to find out what should be already provided to them. And with many online marketplaces and resources where they can search for machines for sale (I.e. UsedIron.com, CatUsed.com, trade media online marketplaces, IronPlanet.com, RBAuction.com…) the end user has access to more information than he’s ever had. How can he meander through all this if there is poor content? Truth is, he’ll work with dealers and sellers who provide him with what he wants; rich complete content.

At Point2, we promote an acronym to our customers: AACT – Accurate, Attractive, Complete, and Timely. Not only do we promote it, we make it easy for dealers and sellers! From our patented (US & Canada) photo upload facility, to our proprietary DTS system, to our unique condition/inspection system; Point2 customers have the tools to ensure AACT data!

We have been working within the equipment industry for over 10 years. We’ve watched many of the most progressive dealers as they’ve committed to rich, complete information. Many have been doing this for a decade! And it pays off!

A future post is going to connect this topic to “How AACT data will INSTANTLY IMPACT your sales peoples efficiency and effectiveness while FREEING UP your key personnels time!”

Want help with AACT? Talk to us… we’ve been helping dealers and sellers for more than a decade!

Chester

Regards,

Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.

Powering progressive dealers! – http://manager.point2.com

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field





Three more dealers choose Point2!

12 03 2007

Scott Machinery, Big Yellow Steel and Pacific Tri-Star signed last week.

Scott Machinery is the New Holland and Kobelco dealer based in Fontana, California. Big Yellow Steel is the authorized dealer for Ingersoll Rand and Dynapac and operates out of Miami FL. Pacific Tri-Star is an independant dealer based just outside of Salt Lake City, Utah and services the local area with earthmoving equipment. Welcome to all!

We’ll continue to keep you up to speed on all that’s happening. Please don’t hesitate to contact us by phone or email… anytime!

Chester

Regards,

Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.

Powering progressive dealers! – http://manager.point2.com

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field





Google sends equipment buyers every minute

6 03 2007

Google refers more equipment buyers to UsedIron.com (http://usediron.point2.com) than any other search engine… in February the global search leader sent 36,571 visitors to UsedIron. That is just shy of 1 person every minute of every day.

With over 20,000 machines for sale on UsedIron.com, the site accumulated 250,611 Detailed Views. NOTE: Detailed Views are Page Views of an actual machine for sale. These 250,611 detailed views resulted in thousands of email and telephone leads to our sellers.

Thanks again for being a valued customer of Point2 and we’ll continue to keep you up to speed on all that’s happening. Please don’t hesitate to contact us by phone or email… anytime!

Chester

 

Regards,

Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.

Powering progressive dealers! – http://manager.point2.com

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field

 





Point2 solves Six Sigma uncovered sales problem

1 03 2007

Hi this is Chester. One of our Senior Sales Executives and I were speaking recently with a large OEM dealer who’s looking at Point2 MANAGER as the solution to a problem, or should we say opportunity, uncovered by a Six Sigma project. This dealer worked with their OEM’s Six Sigma personnel (green belts, black belts etc.) to analyze their sales effectiveness and look for ways to improve the sales performance of each salesman and the overall dealership. Four of the dealership’s best salesmen were involved in the study. After several days of analysis; tracking salesmen activity, documenting process and workflows (from prospect identified all the way to deal completed, machine(s) delivered, and paperwork and payment completed) it was identified that the biggest opportunity for improvement was in the “speed” and “quality of information” available to the salesmen; and ultimately the customer.

Question: Could this be an opportunity for improvement at your dealership as well?

Point2 MANAGER is the solution to these problems. A dealer that puts Point2 to work and fully utilizes the suite’s tools will have equipped his salesmen with both “speed” and “quality of information.” Imagine a salesman who doesn’t need to phone back to the branch(es), or worse; leave the customer, to get machine information… Imagine a salesman who has immediate access to all inventory info while he’s standing with his customer…. he has complete access to machine condition, up-to-date photos, exact machine hours, correct status of the machine (available, rented…), today’s location of the machine… plus more. Point2 MANAGER (and Point2 Largo; the handheld PDA solution) means your sales team (including your best salesmen) is vastly improved in their effectiveness of connecting with customers.

If you’d like to learn more about how you can take greater advantage of the Point2 system, please contact your Account Manager, or our support team at sales @ point2.com. Thanks again for being a valued customer of Point2 and we’ll continue to keep you updated on all that’s happening. Please don’t hesitate to contact us by phone or email… anytime!

Chester

Regards,

Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
888.955.7900 toll free || 306.955.1855 outside N.A.

Powering progressive dealers! – http://manager.point2.com

UsedIron.com; over 20,000 machines for sale, thousands of buyers a day – http://usediron.point2.com

We create innovative technologies that empower our customers to lead their field