Tuesday September 19th – Tell me about customers TODAY!!!

19 09 2006

Hi, this is Chester.  We’ve been conducting a survey on www.UsedIron.com with equipment buyers.  The responses to our questions has been very insightful and we hope it gives you a view into the minds and behavior of today’s equipment buyer!  Here are just a few of the results.

55% of respondents have purchased a machine they saw online

41% said that ‘Accurate Condition’ was the most important consideration when purchasing a piece of equipment; followed by ‘Price’ at 26% and ‘Photos’ at 17%.  ‘Distance from my location’ was least important with just 2% of survey respondents selecting this option.

91% use email ‘Daily’ (no surprise here!  We’re in a connected world!)

53% own between 2 and 30 pieces of equipment.

84% are online searching for machines for sale more often than ‘A few times a week.’ (46% ‘Everyday’, 13% ‘Once a week’, and 25% ‘A few times a week’)

Survey respondents were comprised of General Contractors, Heavy Industry Contractors, Mining Companies, Demo/Scrap/Waste Contractors, Forestry COntractors, Government Contractors, Ag, Oil & Gas Contractors etc.

Keeping your ‘For Sale’ inventory up-to-date, accurate, and complete with full descriptions/photos/condition is best and most easily managed using Point2 MANAGER!  Contact our Client Support team to learn how you can better connect with customers on UsedIron.com AND your dealer website. 

Start with Eve Marshall (eve @ point2.com or 888-955-7900) and in no time you’ll see results!

Thanks again for being a valued customer of Point2 and we’ll continue to keep you up to speed on all that’s happening.  Please don’t hesitate to contact us by phone or email… anytime!



Chester Hagen – chagen @ point2.com
Vice President Sales || Point2 Technologies Inc.
604.675.9321 Direct || 778.552.4151 Mobile

http://usediron.point2.com – the best place on earth to find equipment
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http://builder.point2.com – the best marketing tool for residential home builders
http://catused.cat.com – the Caterpillar solution to used equipment distribution worldwide – Powered by Point2




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