Efficient Online Advertising with Syndication Goes Mainstream

1 09 2011

That’s for Point2 customers only of course!

When you check your new and improved Point2 Manager  Syndication tab, you’ll notice the network of third party websites that you can publish your listings on with a single click of the mouse has expanded significantly. From UsedIron.com to MyLittleSalesman.com to Mascus.com, heavy equipment marketing on popular websites (read: more exposure and more leads) has become a breeze.

The fact is, most buyers today research equipment on the Internet. As well, there are numerous great sites you should be on so buyers can find your listings more easily.

Point2 listing syndication takes the work out of managing your online ad campaigns, speeds up your marketing and through our purchasing power, saves you decent money.

To manage your online advertising from a single place and with one login, just follow these simple steps. And remember, we’re always one email or a phone call away if you need any assistance or would like to learn more about your Point2 account.

1-     Open a browser and log into Point2 with your username and password

2-     From the INVENTORY tab, click Inventory>>Edit and search for a piece of your

3-     An equipment listing will display with up to 7 tabs, click the SYNDICATION tab

4-     Besides Point2 UsedIron (and your Website Integrator service, if applicable) displaying INDUSTRY LISTING WEBSITES (Mascus and My Little Salesman), CLASSIFIED ADVERTISING WEBSITES (Vast) and ADDITIONAL WEBSITES (IronPlanet, craigslist, eBay, Kijiji, eBay classifieds) will display.

5-     Select the syndication partners where you wish to market your inventory

6-     Click SAVE AND EXIT.

7-     Syndicated listings may take up to 24 hours to be updated on partner sites


Your Point2 Support Team!

888-955-7900 || 306-955-1855

RealTown: Testimonial Videos That Work

15 03 2011

By: Roger Noujeim
Read this article on RealTown

Video has clearly become one of the most effective ways to engage people. It taps into more than just a single sense such as the auditory in the case of a podcast, or the visual in still photography. Well executed, video can also touch prospects where it matters most. Their emotions.

One of the most highly effective and convincing uses of video in real estate can be found in client testimonials. They can be invaluable, influencing prospective clients to pick up the phone or write. Done wrong however, they can not only fail to deliver their intended objective, but in fact harm your image and business over the long term.

Banking on extensive experience in advertising, including the management of a major true testimonial campaign for a multinational brand, here are some dos and don’ts for video testimonials.

  • ALWAYS feature real clients. The credibility this lends cannot be stressed enough.
  • Ensure viewers understand that the testimonial is of a real client. A full screen caption ahead of the actual testimonial, or a small caption that appears during the recording should do it. Some clients may not wish to use their name on the video, so their initials as well as their city and state would do.
  • Shoot the video where your client can be naturally happy about the subject being discussed. Their satisfaction would project in their voice and attitude. Inside or just outside the home you helped them buy are good options. A nice backyard with the client’s kids happily playing, or with a spouse smiling at their side are genuine and convincing. If all options are on the table, pick the one with the least noise interference potential (cars, sirens,  air conditioner, yelling).
  • Prepare and use questions during your interview with the client that naturally lead them to discuss specific benefits you would like to promote. For example, “tell me how important negotiating the deal on your terms was to you, and how you feel your agent was able to assist you in that area.”
  • Keep the testimonials short. 10 to 15 second bites are effective and not boring. Your viewers do not want a dissertation about you but, rather, they want to garner a sense of confidence in you before they make their decision on which Realtor® to choose.
  • Film the footage at a slight angle so the subject is facing you and not looking directly at the camera. A tripod would make this task fairly straightforward. When editing or selecting the clips that will be used online, under no circumstance should you use material where the client flips between you and the camera lens.
  • Mix into your final edit some close up shots on the subject’s face, to create an instant connection with your viewers. Add slightly wider shots to bring life to the video and incorporate some of the background such as a part of the home or kids playing on a swing or enjoying a board or video game. The camera’s focus should however remain on your subject at all times.
  • Lighting and overall quality are key. If you are not confident with your own videography skills,  invest in someone who does. Film school students may be a great resource and may do your projects for you for free, to build their portfolios.
  • Do not use ANY footage that sounds like a sales pitch. Viewers connect with real people sharing their true feelings, and are repelled by sales spiels. Tell your subjects to be themselves and when necessary, ask if you could re-take a scene. A camera play back on location is a good way to decide if a retake of a scene is in order.
  • Audio is just as important as video resolution. Use a good quality microphone and test it beforehand.
  • Capture important sentences and use them in other online and offline marketing materials such as listing presentations, ads and flyers or postcards.
  • Prepare and get a release form signed by your client, allowing you to use the footage and content in your marketing, royalty free.

Point2 Named to 2011 Top Saskatchewan Employers List

2 02 2011

Vancouver, BC and Saskatoon, SK, Feb. 02, 2011 - Point2 (www.Point2.com) today announced that it has been named one of Saskatchewan’s Top Employers for 2011, placing on the coveted top 20 list for the second year in a row. 

Saskatchewan’s two largest daily newspapers, the Saskatoon StarPhoenix and the Regina Leader-Post, published this year’s winners today. 

Now in its sixth year, Saskatchewan’s Top Employers is an annual competition organized by the editors of the Canada’s Top 100 Employers project. This special designation recognizes employers in Saskatchewan that lead their industries in offering exceptional places to work. 

Mediacorp Canada Inc. editors evaluated this year’s nominees based on eight criteria that include: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time Off; (5) Employee Communications; (6) Performance Management; (7) Training & Skills Development; and (8) Community Involvement.   

Employers were compared to other organizations in their field to determine which offers the most progressive and forward-thinking programs. 

“We thank Mediacorp for recognizing our efforts in making Point2 a great place for motivated, focused individuals to develop and build successful careers,” said Saul Klein, Senior Vice President, Point2. “We strongly believe that a key driver behind our consistent growth has been the commitment and dedication of our managers, team leaders and staff that remains focused on serving our customers the best we can.” 

“Point2 has distinguished themselves on a very competitive list this year, especially when measured against well-known, public-sector employers that were included on the 2011 Saskatchewan list,” said Tony Meehan, Publisher of Canada’s Top 100 Employers. 

Employers apply for Saskatchewan’s Top Employers competition through the Canada’s Top 100 Employers application process.  For this year’s national competition, Mediacorp editors examined the recruitment histories of over 75,000 employers across Canada that it tracks for its popular job search site, Eluta.ca.  From this initial group, Mediacorp invited 10,000 of the fastest-growing employers to apply, plus another 2,500 companies and organizations in industries its editors wanted to examine more closely.  Employers completed an extensive application process that included a detailed review of company operations and human resources practices.  Over 2,750 employers started this year’s application process.  

For more information about the Top Employers for 2011, visit http://www.canadastop100.com/sk/. 

About Point2  

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp


Point2: Update on Mascus.com Special Offer

16 12 2010

To follow up on our earlier announcement, Mascus.com will be offering a 20% discount to all Point2 customers who send listings to them when they sign up. Should you have any questions or need assistance in getting this set up, please contact us.

Happy Holidays

Your Point2 Team

Email: dealersupport@point2.com
Toll Free:1.888.955.7900
Direct: 1.604.675.9393 Ext: 229

Point2 Maintenance Notification

14 12 2010

Wednesday, December 15, 2010 at 5:00PM PST to 9:00PM PST

During this time, please be aware that Point2 services will be unavailable due to scheduled maintenance. We apologize for any inconvenience and appreciate your patience during this maintenance window.

Point2 Heavy Equipment Support

Three Tools to Boost Your Business

5 02 2010

It’s often amazing how adjusting the approach to certain parts of your business can make a big difference in performance and results. Change, however, requires an innate desire to constantly explore new and innovative ideas, challenge existing processes and motivate teams to adopt new methodologies. These are critical traits that differentiate business leaders.

Here are three new and important tools that you and your team can start to benefit from immediately. They are part of a recent upgrade to the Point2 Manager Inventory management and sales and marketing platform (www.Point2Manager.com).

1) Website Integrator Thumbnails Photos – Accelerates Online Sales and Enhances Productivity.

Website Integrator is a dynamic tool to display live inventory on dealer websites, and is now available with thumbnail photos. Prospective buyers on your website can now scroll through thumbnails of listed equipment and mouse over to see larger photos, as desired.

‘Pictures are worth a thousand words.’  With this feature, you can now display equipment in the search results on your website, with more detail. The added photos, features and conditions to an equipment listing provides your website visitors with critical information on the fly, thus accelerating the decision making process while saving you and your team valuable time.

Click here to see an example.

2) Client Auto-Suggest – Speed up Your Quotations Process.

The new Auto-Suggest feature now allows you and your team members to import your own client contact information directly to Point2 Manager, for easier, faster access. Now in one place, all client contact details will conveniently display, for one click selection, so you can produce professional looking quotes more quickly and easily, giving you a new speed advantage in the marketplace.

3) Advanced Reports – Easily Produce More Comprehensive and Versatile Reports for Better, Faster Decision Making.

Your entire team can save significant time and resources by producing more versatile and comprehensive reports. With the Advanced Reporting feature built into Point2 Manager, incorporate multiple equipment types and criteria with a push of a button, in a single report for online review or to forward to prospects by email, for easy to browse listings of equipment that fit your clients’ requirements. Develop targeted marketing materials and documents, or easily produce customized reports on demand, for internal inventory or management reviews and more efficient decision making.

Our team is always ready to respond to your posts, discuss online equipment marketing and provide you with free, on-demand demonstrations and training on Point2 Manager. Please do not hesitate to share your thoughts and questions.

Your Point2 Manager Customer Care Team
Inquiry: Submit form
Phone: 1.888.955.7900

Direct Capital and Point2 Technologies Sign Agreement to Offer Financing Solutions on Point2 UsedIron.com

21 10 2009

At Point2, we are continuously looking at ways to better serve our growing customer base. In doing so, we provide solutions that in turn, help equipment dealers to sell and purchase more equipment faster and at better margin. We are excited to be partnering with Direct Capital Corporation who will provide world class financing products to our customers looking for finance options on Point2’s UsedIron.com. Please find the full announcement below.

PORTSMOUTH, NH and SASKATOON, SK – October 21, 2009 – Direct Capital Corporation (“Direct Capital”), the 6th largest independent leasing and finance company in the United States, and Point2 Technologies (“Point2″), a leading provider of inventory management and online marketing software for the heavy equipment and real estate industries today announced an agreement to offer Direct Capital financing solutions on Point2’s heavy equipment online marketplace, http://UsedIron.com.

The deal will provide easier, more convenient access to capital to UsedIron.com’s more than 600,000 annual unique visitors, through Direct Capital’s creative leasing and financing products.

Further details on the terms of deal were not disclosed.

“Direct Capital is pleased to support the heavy equipment industry with creative financing when access to funding continues to be one of the toughest obstacles facing contractors today,” said Paul Ringuette, Vice President Sales, Direct Capital Corp. “By prominently positioning Direct Capital on one of the industry’s most highly trafficked, information rich equipment websites, we’re significantly enhancing our market presence while establishing a solid foothold from which we can extend our services to Point2’s dominant and growing user base.”

“Point2’s partnership with a world class, aggressive financing solution provider like Direct Capital brings critical service to assist our customers in building and growing their business,” said Barry Willick, President, Point2 Technologies. “With traffic on UsedIron consistently one of the highest in the industry, providing our users with convenient access to Direct Capital is yet another milestone towards making UsedIron by far the most preferred destination for used equipment online.”

UsedIron.com features over 33,000 heavy equipment listings and generates approximately 9 million page views each year.

About Direct Capital

Established in 1993, Direct Capital provides specialty finance solutions, including capital equipment leasing, commercial loans, and merchant cash advances. Direct Capital markets its services through direct relationships with businesses and through partnerships with vendors, dealers, and manufacturers of capital equipment. Superb execution on its exceptional and unique direct service delivery model is the cornerstone of Direct Capital’s success in an increasingly commoditized financial services industry. The company has offices in New York, California, Atlanta, Chicago, Detroit, Ohio, Iowa, and New Hampshire.

About Point2 Technologies

Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2 Technologies Boosts Photo Upload Capacity on UsedIron.com and Manager Platform to 36 Per Listing

21 04 2009

As many of you know, Point2 is a world class technology company, not a heavy equipment seller. Simply put, we build web-based software that helps our dealers and advertisers sell more equipment faster, at better margin and more efficiently. We do this by listening to what our dealers tell us and they’ve been telling us that having more photos helps them to sell more equipment as it keeps their customers on their websites longer, viewing their equipment. And more importantly, that it keeps their customers coming back because of the more accurate, rich equipment information. Our statistics also correlate photo count with leads. This is exactly the reason why we have just increased our photo upload capacity to 36 per listing!

Our dealers asked for it, we delivered it.

Here is the full announcement, released today. I look forward to any feedback or questions.

Mark Fuller
Point2 Technologies
Point2 Manager

Point2 Technologies Boosts Photo Upload Capacity on UsedIron.com and Manager Platform to 36 Per Listing

Upgrade Improves Consumer Experience Online – Positions
Equipment Dealers for Higher Visibility and Impact with Buyers.

Saskatoon, SK and Vancouver, BC, April 21, 2009 – Point2 Technologies (“Point2”) today announced system upgrades to its global equipment search portal, UsedIron (www.UsedIron.com) and to Point2 Manager (www.Point2Manager.com), the industry leading inventory management, sales and marketing software platform.

The release represents close to a five fold increase in photo upload capacity on both systems.

“Our data indicates that listings with more photos engage more prospects longer, and generate significantly more leads,” said Zach Scott, Chief Operating Officer, Point2 Technologies. “With the majority of buyers doing their research on the Internet for both machinery and dealers, we are enabling our clients to capitalize on evolving online consumer expectations, without much effort and at no added cost to them.”

According to the Wells Fargo Construction Industry Forecast 2009 report, 73 percent of contractors and 89 percent of equipment distributors use the Internet to locate hard to find items. 66 percent and 86 percent state that they use the Web to research and to locate suppliers, respectively.

“Online buyers are skipping listings with few or no photos, and spending more time on listings with more to look at, especially in the used equipment category,” added Scott. “The segment is expected to benefit from a significant surge in purchasing budgets this year. Vendors positioned to capture more online buyer interest will stand to benefit from the trend, and we’re pleased to be in a position to facilitate such as opportunity for our clients.”

Representing a 140 percent increase versus 2008, the number of contractors who plan to purchase used equipment in 2009 grew to 48 percent, up from only 20 percent last year, according to the Wells Fargo Report.

Taking the hassle out of the photo upload process, Point2 Manager users can automatically resize and upload multiple photos for posting on UsedIron and other online marketplaces, with Point2’s unique, patented PUF (Photo Upload Facility) technology.

With a single click of the mouse, users can now also produce and issue professional looking quotes and equipment brochures that feature up to 36 photos, for maximum impact.

The Quote That Killed The Deal – And The One That Snagged It

2 04 2009

Every serious lead is imminent business until proven otherwise, in any market condition. In today’s economy, business owners would agree that those leads are even more critical. Yet, as closing a deal comes down to the wire, we’ve come across many dealerships that bypass obvious opportunity to stand out from the competition. In some cases, at the management level, but predominantly, within the sales organization.

The issue seems to be recurrent and often out of sheer oversight. Another major reason is the lack of belief in the power of perception.

When a buyer looks to acquire an expensive piece of equipment, they not only size up available inventory, but more importantly, the dealers behind it. They want to transact with serious, well established, professional suppliers who offer and stand behind quality products.

The kind of supplier you want to do business with, you can rely on and trust.

Once you’ve made the short list, a seemingly small detail that could paint you as unprofessional or non trustworthy becomes the ultimate ‘Deal Killer’.

A key, image-laden opportunity – and risk in the selling process is the equipment quotation. Many deals can be lost to the competition at this stage of the transaction. But not because of price.

Sales teams produce, issue, fax and email quotes to prospective buyers every day. The quote is an important document that carries a dealer’s brand identity and is a clear reflection of their organization. Often, it is also the last opportunity to build trust and impress a decision maker who is most likely screening three or more quotes simultaneously, each vying to seal the deal.

It’s hard to argue that with all variables being equal, such as equipment age, price range and, condition, that the most professional quote – and the dealer behind it would not win.

Yes, it’s the image the dealer projects, that can make or break the deal. And this is not one to leave to chance.

Quotes are branding vehicles that have tremendous reach and impact. It’s critical that each and every quote professionally represent your dealership. Visual appeal, presentation, photos and more importantly, an error and typo free document are an absolute must. A seemingly small issue (typo or grammatical error) says a lot about your dealership, such as your attention to detail and professionalism. Progressive dealers have a deep appreciation for this issue, and have processes and systems in place that are simple yet highly effective to help them capitalize on this opportunity.

Automating the quotation process does not only increase productivity, but it’s also a fool proof way to eliminate common, unnecessary errors and enable your sales organization to present consistent, professional, reassuring quotes every time – so you can snag that deal!

Have a related story to share? Post your comments below or by email mfuller @ point2.com.

About The Author:

Mark Fuller manages Point2 Technologies’ global sales for the company’s heavy equipment dealer inventory management, sales and marketing software platform, Point2 Manager.

IEDA Promotes Members Listings on the Web

19 02 2009

With the large majority of buyers starting their equipment search on the Internet, it is becoming increasingly important to publish / advertise listings on as many popular websites as possible. The announcement between the Independent Equipment Dealers Association and Point2 last week speaks volumes to IEDA’s focus on assisting its members to succeed in this area.

Keen to hear thoughts and experiences on lead generation through the Internet and which sites generate (or you think would generate) the most leads for you today.

If you have any questions about how to join the IEDA or about the announcement, post a comment or drop me an email at: Mfuller @ point2. com.

Mark Fuller

Here is the full IEDA / Point2 announcement.

Independent Equipment Dealers Association and Point2 Technologies Expand Partnership

Deeper Alliance Boosts IEDA Membership Benefits and Value – Delivers Online Advertising and Lead Generation Program Across Membership Base

GLENWOOD SPRINGS, CO and SASKATOON, SK, February 09, 2009 – Independent Equipment Dealers Association (“IEDA”) and Point2 Technologies (“Point2”) today announced an agreement that will extend to IEDA member companies online advertising and lead generation technology as well as support services, as part of a new benefit package fully subsidized by the IEDA.

Under the new agreement, IEDA members worldwide can now automatically syndicate their listing inventory of used and rental heavy equipment, as well as attachments to IEDAused.com, a leading edge equipment exchange developed and powered by Point2, and to UsedIron.com, one of the industry’s largest equipment marketplaces online.

The agreement also extends to IEDA members free training and support, including assistance for equipment listing data transfers into the Point2 system.

“The IEDA is proud to be the first heavy equipment industry Association in North America to offer Point2’s world class listing advertising solution as part of its membership benefits,” said Mike Cunningham, President, IEDA Board of Directors. “We are constantly seeking new and innovative ways to help our members to stay on the cutting edge of business and grow their revenue. With more prospective buyers today relying on the web to research, buy or rent equipment, every single IEDA member company is now positioned to gain from the trend.”

“We have been successfully using the Point2 solution to manage our inventory and advertise listings since 2007,” said Randy Gogowich, IEDA member and Sales & Rental Manager at Edmonton, Alberta-based Emeco. “To have access to such world class technology and services will be a very powerful success catalyst for independent dealers, especially in today’s market.”

“An absolutely amazing service! Kudos to the IEDA for being proactive in offering such a valuable service,” said Keith Smith, IEDA member and Advertising Coordinator at Richmond, Kentucky-based Interstate Equipment. “Working with the Point2 team on the equipment listings transfer was a breeze. Within a week from adding our listings to IEDAused.com and UsedIron.com, our traffic surged. We’re extremely pleased with the results.”

“Effective marketing today must include wide distribution of listings online, without which revenue and growth potential are compromised,” said Barry Willick, President, Point2 Technologies. “We’re excited to work closely with a progressive Association such as the IEDA on this important initiative. Their leadership recognizes the potential impact of the web on business today and has taken exemplary steps to support its members in this area.”

According to the Wells Fargo Construction Industry Forecast 2009 report, the number of contractors who plan to purchase used equipment in 2009 increased dramatically, reaching 48 percent, up from only 20 percent in 2008, representing a 140 percent increase. 73 percent of the contractors and 89 percent of the equipment distributors responding to the survey stated they use the Internet to locate hard to find items. 66 percent and 86 percent said they use the Web to research and to locate suppliers, respectively.

The new program replaces a member paid syndication plan IEDA and Point2 introduced in 2007.


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