With the large majority of buyers starting their equipment search on the Internet, it is becoming increasingly important to publish / advertise listings on as many popular websites as possible. The announcement between the Independent Equipment Dealers Association and Point2 last week speaks volumes to IEDA’s focus on assisting its members to succeed in this area.
Keen to hear thoughts and experiences on lead generation through the Internet and which sites generate (or you think would generate) the most leads for you today.
If you have any questions about how to join the IEDA or about the announcement, post a comment or drop me an email at: Mfuller @ point2. com.
Here is the full IEDA / Point2 announcement.
Independent Equipment Dealers Association and Point2 Technologies Expand Partnership
Deeper Alliance Boosts IEDA Membership Benefits and Value – Delivers Online Advertising and Lead Generation Program Across Membership Base
GLENWOOD SPRINGS, CO and SASKATOON, SK, February 09, 2009 – Independent Equipment Dealers Association (“IEDA”) and Point2 Technologies (“Point2”) today announced an agreement that will extend to IEDA member companies online advertising and lead generation technology as well as support services, as part of a new benefit package fully subsidized by the IEDA.
Under the new agreement, IEDA members worldwide can now automatically syndicate their listing inventory of used and rental heavy equipment, as well as attachments to IEDAused.com, a leading edge equipment exchange developed and powered by Point2, and to UsedIron.com, one of the industry’s largest equipment marketplaces online.
The agreement also extends to IEDA members free training and support, including assistance for equipment listing data transfers into the Point2 system.
“The IEDA is proud to be the first heavy equipment industry Association in North America to offer Point2’s world class listing advertising solution as part of its membership benefits,” said Mike Cunningham, President, IEDA Board of Directors. “We are constantly seeking new and innovative ways to help our members to stay on the cutting edge of business and grow their revenue. With more prospective buyers today relying on the web to research, buy or rent equipment, every single IEDA member company is now positioned to gain from the trend.”
“We have been successfully using the Point2 solution to manage our inventory and advertise listings since 2007,” said Randy Gogowich, IEDA member and Sales & Rental Manager at Edmonton, Alberta-based Emeco. “To have access to such world class technology and services will be a very powerful success catalyst for independent dealers, especially in today’s market.”
“An absolutely amazing service! Kudos to the IEDA for being proactive in offering such a valuable service,” said Keith Smith, IEDA member and Advertising Coordinator at Richmond, Kentucky-based Interstate Equipment. “Working with the Point2 team on the equipment listings transfer was a breeze. Within a week from adding our listings to IEDAused.com and UsedIron.com, our traffic surged. We’re extremely pleased with the results.”
“Effective marketing today must include wide distribution of listings online, without which revenue and growth potential are compromised,” said Barry Willick, President, Point2 Technologies. “We’re excited to work closely with a progressive Association such as the IEDA on this important initiative. Their leadership recognizes the potential impact of the web on business today and has taken exemplary steps to support its members in this area.”
According to the Wells Fargo Construction Industry Forecast 2009 report, the number of contractors who plan to purchase used equipment in 2009 increased dramatically, reaching 48 percent, up from only 20 percent in 2008, representing a 140 percent increase. 73 percent of the contractors and 89 percent of the equipment distributors responding to the survey stated they use the Internet to locate hard to find items. 66 percent and 86 percent said they use the Web to research and to locate suppliers, respectively.
The new program replaces a member paid syndication plan IEDA and Point2 introduced in 2007.